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Dropbox Unveils Brave New Brand Identity

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Dropbox has launched  a controversial redesign of its brand identity , intended to help the SaaS standout in a market increasingly packed with pretenders to its throne. What they’ve unveiled  seems certain to split opinion . On the one hand, the previous identity was business-like and sat comfortably alongside other tools in your GUI; on the other hand, that identity is tied to a business model that Dropbox, it seems, no longer aspires to: As our mission has evolved from keeping files in sync to helping teams in sync, we realized our brand needs to change, too. Our new brand system shows that Dropbox isn’t just a place to store your files—it’s a living workspace that brings teams and ideas together. This isn’t a brand design, so much as a brand repurposing. REDEFINING THE LOGOMARK The “open box” logo mark was the most recognizable of Dropbox’s brand assets, and fortunately they’ve had the good sense to retain it. In fact, you’d be forgiven for thinking t...
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12 Best Color Scheme Generator Web Apps for Designers

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Color Safe If the WCAG is of any concern in your design process then  Color Safe  is the best tool to use. With this webapp you can generate color schemes that blend perfectly and offer a rich contrast up to the WCAG guidelines. These come straight from the  W3 rulebook  where you select colors with higher contrast that provide greater readability. Using the Color Safe webapp you’ll ensure that your site is compliant with WCAG guidelines and that your site is fully accessible to everyone
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Better collaboration between designers, and between designers and developers

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As design has taken a greater and more influential role in shaping businesses, more and more attention has been paid to designers’ collaboration with both their fellow designers, and their developer colleagues. The emphasis on designer collaboration has arisen in part from the massiveness of the web and mobile apps we’re building these days. Gigantic platforms like Google, Facebook, Twitter, and LinkedIn require not only huge design teams working on disparate aspects of the platform, but also better ways for designers to stay on the same page — and that means more collaboration, and better communication. All kinds of tools have arisen to help facilitate that collaboration, from the shared templates and dashboards in byteprojects' s team plan to the real-time, shared canvas of Figma — and you can bet 2017 will bring both improvements to those platforms, and all-new options. On the designer-developer collaboration front, lots of attention has been focused on the ...
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